Services
- UI/UX Design
- Research
- Branding
Fresh groceries from your fridge to your door.
With the explosion of smart fridges and online grocery delivery services like Peapod and Instacart, Grozery has found its unique niche by cornering the smart fridge market. In partnering with smart fridge manufactures and local grocery stores, Grozery gives you the ability to order your items straight from your smart fridge, to your door.
User Research & Ideal User
User interviews revealed frustrations with many grocery delivery services and expressed a desire for a service that could be accessed immediately after users open their fridge and realize they are missing essential groceries. The ideal user is a tech-savvy home cook. Someone with a passion for cooking but with limited time and loathes commuter traffic.
Wireframes
Taking into account the ideal user, I created a quick design flow that allows them to find their needed items quickly and place their order.
Design Solution
Clear, simple, and appetizing imagery was used to take the user through the boundless grocery options. With the ability to customize their order and set item ‘favorites,’ the process is simple and effective.
